Bone broth in tea bag form, infused with flavors from around the world—this brand is all about cozy nourishment and global adventure. We leaned into a hand-written font and a hand-drawn mascot to evoke a sense of warmth, personality, and wanderlust.

The brand’s color palette is rich and earthy, grounded in natural tones that speak to both wellness and exploration. While the primary audience is health-conscious, well-traveled individuals, we also wanted the brand to feel approachable for everyday adventurers—whether they’re hiking mountains, biking trails, or simply celebrating personal milestones.

Each individually portioned tea bag is designed for ease, offering a light, fun experience packed with the benefits of high protein, low calories, and ultimate convenience.